2014 Lunch N Learn | CASL
Date and Time
Wednesday Aug 20, 2014
12:00 PM - 1:30 PM PDT
Wednesday, August 20th, 2014
12:00pm-1:30pm
Location
Business Accelerator Office
#300 - 22470 Dewdney Trunk Road
Maple Ridge, BC V2X 6A9
Fees/Admission
Member Price: Included in your membership
Non-member Price: $10 (includes GST)
** Please note. $10 no-show fee will be charged to members who register for free events and then do not attend. Space is limited at events and we require accurate numbers to determine seating, food, etc.
CANCELLATION POLICY: 48 hours is required for all cancelations and all events, fee is also applied to last minute registrants who fail to call/show.
Contact Information
Carly Sauve, Events & Membership Coordinator
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Description
On July 1st, 2014 Canada's Anti-Spam Legislation (CASL) came into force.
CASL is one of the toughest anti-spam laws of its kind in the world and has the potential to impact any individual or organization that emails, texts, messages or communicates electronically with a recipient, whether they are an organization or an individual.
How does CASL impact your organization?
Register NOW to find out more!
Workshop Outline:
Canada’s new spam law rewrites the rules of how businesses can communicate electronically. This is a major piece of legislation that creates sizeable corporate and personal liability for all of us. Some of you may already be working on CASL compliance, but many others may just be learning about the true extent of this law and how it will impact our businesses. Business in Vancouver estimates the cost of CASL compliance at between $30,000 and $50,000. It doesn’t have to be this costly.
This workshop will provide you with a clear overview of the rules that CASL puts in place, helping you get clear on your obligations and what you need to do to become compliant. Paula will share simple, easy to implement strategies that you can undertake right away to put your business on the right footing.
Paula Skaper
President and owner of Kinetix Media Communications Ltd., Paula Skaper is an ebusiness expert with over 20 years experience leading commerce and digital marketing strategies for some of BC’s leading brands. Paula was responsible for some of Canada’s first user-updatable websites in the early 90’s. Over the past 15 years, she has helped companies like Intrawest, Future Shop/Best Buy, London Drugs and Destination BC pioneer in their e-commerce and digital marketing strategies. Today, her company, Kinetix Media Communications, works directly with small and medium enterprise businesses to take advantage abundant marketing and communications opportunities that exist online.
A sought after speaker, Paula is also the past-President of the International Internet Marketing Association and a former instructor of e-Commerce at BCIT. She is also a partner in two other companies - NakedLens Video Production services and Adizue, an innovative new training system for women entrepreneurs that will be launching this fall.
