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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20200522T160000Z
DTEND:20200522T180000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:WEBINAR: Web Presence 101 and Customer Engagement during COVID-19
DESCRIPTION:Your customers are on the web. Having a website and online presence strategy allows you to market your small business online. More than ever\, your small business needs to be engaging with customers virtually. \n\nIn this workshop\, you will get practical tips and tricks to use social media\, email marketing\, and Google My Business platforms to create meaningful engagement with your customers and community. We will also discuss the importance of online presence for your business success and what you need to know about getting started.\n\nJoin us to learn how you can continue to engage with your customers during these times\, why it is more important than ever\, and tips for how you can connect with your audience in an easy and engaging way. \n\nThis session will be hosted by Digital Main Street and will use Zoom (click to download Zoom in advance).\n\n\n\n\nWHAT WILL I LEARN?\n\n\n	\n	What is web presence and what platforms you can use to set up your website\n	\n	\n	How to develop a Brand Guide\n	\n	\n	How to create a content strategy for your website\n	\n	\n	How to optimize website content for the best possible search engine ranking (SEO)\n	\n	\n	How your website can appear in local search directories such as Google My Business\n	\n	\n	How to create a Buyer Persona\n	\n	\n	The fundamentals of responsive web design\n	\n	\n	How to create a social media strategy and increase engagement\, including resources and advanced tools.\n	\n	\n	Why email marketing can be a powerful and cost-effective way to grow your business.\n	\n	\n	How to create an email marketing strategy\, build a list\, and upcycle your content\n	\n	\n	How to serve your email list and send out engaging content\n	\n	\n	How to use your Google My Business platform to get the most reach and rise above competitors in your field\n	\n	\n	How to use Google My Business' messaging platform\n	\n	\n	Why you need to reply to all reviews\, and how to handle negative ones\n\n	\n\n	\n\n	\n\n	click here for more information
X-ALT-DESC;FMTTYPE=text/html:<div class="seminar-description" style="caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; margin: 0px\; padding: 0px\; box-sizing: border-box\; font-family: &quot\;Gotham SSm A&quot\;\, &quot\;Gotham SSm B&quot\;\, Verdana\, sans-serif\; font-size: 14px\;">\n<div class="tribe-events-single-event-description tribe-events-content" style="margin: 0px\; padding: 0px\; box-sizing: border-box\; max-width: 100%\; width: 734.71875px\;">\n<p style="margin: 0px 0px 10px\; padding: 0px\; box-sizing: border-box\; line-height: 1.7\;">Your customers are on the web. Having a website and online presence strategy allows you to market your small business online. More than ever\, your small business needs to be engaging with customers virtually.&nbsp\;</p>\n\n<p style="margin: 0px 0px 10px\; padding: 0px\; box-sizing: border-box\; line-height: 1.7\;">In this workshop\, you will get practical tips and tricks to use social media\, email marketing\, and Google My Business platforms to create meaningful engagement with your customers and community. We will also discuss the importance of online presence for your business success and what you need to know about getting started.</p>\n\n<p style="margin: 0px 0px 10px\; padding: 0px\; box-sizing: border-box\; line-height: 1.7\;">Join us to learn how you can continue to engage with your customers during these times\, why it is more important than ever\, and tips for how you can connect with your audience in an easy and engaging way.&nbsp\;</p>\n\n<p style="margin: 0px 0px 10px\; padding: 0px\; box-sizing: border-box\; line-height: 1.7\;">This session will be hosted by Digital Main Street and will use Zoom (<a href="http://zoom.us/" style="margin: 0px\; padding: 0px\; box-sizing: border-box\; color: rgb(0\, 147\, 208)\; text-decoration: none\;">click to download</a>&nbsp\;Zoom in advance).</p>\n</div>\n</div>\n\n<div id="seminar-learning-points" style="caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; margin: 40px 0px\; padding: 0px\; box-sizing: border-box\; font-family: &quot\;Gotham SSm A&quot\;\, &quot\;Gotham SSm B&quot\;\, Verdana\, sans-serif\; font-size: 14px\;">\n<h4 style="margin: 0px\; padding: 0px\; box-sizing: border-box\; text-transform: uppercase\; line-height: 1.25\; font-size: 1.8rem\;">WHAT WILL I LEARN?</h4>\n\n<ul style="margin: 20px 0px 0px 20px\; padding-right: 0px\; padding-left: 0px\; box-sizing: border-box\; list-style-position: initial\; list-style-image: initial\;">\n	<li style="margin: 0px\; padding: 0px\; box-sizing: border-box\; display: block\; position: relative\;">\n	<p style="margin: 0px 0px 0.5em\; padding: 0px\; box-sizing: border-box\;">What is web presence and what platforms you can use to set up your website</p>\n	</li>\n	<li style="margin: 0px\; padding: 0px\; box-sizing: border-box\; display: block\; position: relative\;">\n	<p style="margin: 0px 0px 0.5em\; padding: 0px\; box-sizing: border-box\;">How to develop a Brand Guide</p>\n	</li>\n	<li style="margin: 0px\; padding: 0px\; box-sizing: border-box\; display: block\; position: relative\;">\n	<p style="margin: 0px 0px 0.5em\; padding: 0px\; box-sizing: border-box\;">How to create a content strategy for your website</p>\n	</li>\n	<li style="margin: 0px\; padding: 0px\; box-sizing: border-box\; display: block\; position: relative\;">\n	<p style="margin: 0px 0px 0.5em\; padding: 0px\; box-sizing: border-box\;">How to optimize website content for the best possible search engine ranking (SEO)</p>\n	</li>\n	<li style="margin: 0px\; padding: 0px\; box-sizing: border-box\; display: block\; position: relative\;">\n	<p style="margin: 0px 0px 0.5em\; padding: 0px\; box-sizing: border-box\;">How your website can appear in local search directories such as Google My Business</p>\n	</li>\n	<li style="margin: 0px\; padding: 0px\; box-sizing: border-box\; display: block\; position: relative\;">\n	<p style="margin: 0px 0px 0.5em\; padding: 0px\; box-sizing: border-box\;">How to create a Buyer Persona</p>\n	</li>\n	<li style="margin: 0px\; padding: 0px\; box-sizing: border-box\; display: block\; position: relative\;">\n	<p style="margin: 0px 0px 0.5em\; padding: 0px\; box-sizing: border-box\;">The fundamentals of responsive web design</p>\n	</li>\n	<li style="margin: 0px\; padding: 0px\; box-sizing: border-box\; display: block\; position: relative\;">\n	<p style="margin: 0px 0px 0.5em\; padding: 0px\; box-sizing: border-box\;">How to create a social media strategy and increase engagement\, including resources and advanced tools.</p>\n	</li>\n	<li style="margin: 0px\; padding: 0px\; box-sizing: border-box\; display: block\; position: relative\;">\n	<p style="margin: 0px 0px 0.5em\; padding: 0px\; box-sizing: border-box\;">Why email marketing can be a powerful and cost-effective way to grow your business.</p>\n	</li>\n	<li style="margin: 0px\; padding: 0px\; box-sizing: border-box\; display: block\; position: relative\;">\n	<p style="margin: 0px 0px 0.5em\; padding: 0px\; box-sizing: border-box\;">How to create an email marketing strategy\, build a list\, and upcycle your content</p>\n	</li>\n	<li style="margin: 0px\; padding: 0px\; box-sizing: border-box\; display: block\; position: relative\;">\n	<p style="margin: 0px 0px 0.5em\; padding: 0px\; box-sizing: border-box\;">How to serve your email list and send out engaging content</p>\n	</li>\n	<li style="margin: 0px\; padding: 0px\; box-sizing: border-box\; display: block\; position: relative\;">\n	<p style="margin: 0px 0px 0.5em\; padding: 0px\; box-sizing: border-box\;">How to use your Google My Business platform to get the most reach and rise above competitors in your field</p>\n	</li>\n	<li style="margin: 0px\; padding: 0px\; box-sizing: border-box\; display: block\; position: relative\;">\n	<p style="margin: 0px 0px 0.5em\; padding: 0px\; box-sizing: border-box\;">How to use Google My Business&rsquo\; messaging platform</p>\n	</li>\n	<li style="margin: 0px\; padding: 0px\; box-sizing: border-box\; display: block\; position: relative\;">\n	<p style="margin: 0px 0px 0.5em\; padding: 0px\; box-sizing: border-box\;">Why you need to reply to all reviews\, and how to handle negative ones<br />\n	<br />\n	<br />\n	<br />\n	click <a href="https://smallbusinessbc.ca/education/web-presence-101-and-customer-engagement-during-covid-19/">here</a> for more information</p>\n	</li>\n</ul>\n</div>\n
LOCATION:click here to register
UID:e.1210.5969
SEQUENCE:3
DTSTAMP:20260518T091931Z
URL:https://business.ridgemeadowschamber.com/events/details/webinar-web-presence-101-and-customer-engagement-during-covid-19-5969
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