BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
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REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20210310T180000Z
DTEND:20210310T190000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Mix up your Marketing to expand your reach and drive sales
DESCRIPTION:Join Canada Post and Yellow Pages March 10 at 10 am PT (at 1 pm ET) for a special webinar designed to elevate your marketing   Mix up your marketing to expand your reach and drive sales. You'll learn how integrated marketing campaigns can help you grow your business by getting your message noticed\, kept\, and actioned. By creating an integrated campaign\, you offer your existing and potential customers a seamless brand experience and establish a stronger presence in market.\n\n\nSummary\n\nThe market has changed dramatically over the past year. Like the vast majority of small businesses across Canada\, we know you faced extraordinary challenges. You had to adapt your business to survive. Marketing your business continues to be critical and generating traffic to your physical or digital store means getting the right customers to see and retain your message.\n\nIntegrated marketing campaigns can help you grow your business by getting your message noticed\, kept\, and actioned. Use them to ensure your message reaches the right potential customers and to keep your business top of mind for your existing customers.\n\nIn this session\, we will explore: * how to optimize your social and digital marketing presence\; * the value of adding direct mail to your marketing mix\; * how to plan and develop an effective integrated marketing campaign\; * and how to grow your customer base\, build loyalty and generate sales.\n\n\n\nWe're here to help you market your small business. Let Canadians know you are open for business\, encourage them to think small and shop local and ensure your message reaches and resonates with them.\n\n\n\nSpeakers\n\n\n\n\n\n\nKate Nash\n\nDirector of Sales\, Central Region\n\nYellow Pages Canada\n\n\n\n\n\n\n\n\n\n \n\n\n\nMamta Dogra\n\nSenior Manager\, Small Business Marketing\n\nCanada Post\n\n\n\nREGISTER HERE
X-ALT-DESC;FMTTYPE=text/html:<span style="font-family:arial\,sans-serif\;"><span style="font-size:12pt\;"><img alt="" height="54" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1210/Image/YP-CPFull.PNG" style="width: 326px\; height: 54px\; float: left\;" width="326" /><br />\n<br />\n<br />\nJoin <strong>Canada Post and Yellow Pages</strong> <strong>March&nbsp\;10 at 10 am PT </strong>(at 1&nbsp\;pm&nbsp\;ET) for a special webinar designed to elevate your marketing &ndash\; <em>Mix up your marketing to expand your reach and drive sales. </em>You&rsquo\;ll learn how integrated marketing campaigns can help you grow your business by getting your message noticed\, kept\, and actioned. By creating an integrated campaign\, you offer your existing and potential customers a seamless brand experience and establish a stronger presence in market.</span></span>\n<div class="section-header js-header data-section-label" style="box-sizing: border-box\; font-family: Arial\; font-size: 24px\; font-weight: 700\; color: rgb(20\, 124\, 201)\; margin-bottom: 20px\; line-height: 1\; visibility: visible\;"><br />\n<span style="font-size:14px\;"><span style="font-family:tahoma\;">Summary</span></span><br />\n<span style="font-family: tahoma\; font-size: 14px\; font-weight: normal\;">The market has changed dramatically over the past year. Like the vast majority of small businesses across Canada\, we know you faced extraordinary challenges. You had to adapt your business to survive. Marketing your business continues to be critical and generating traffic to your physical or digital store means getting the right customers to see and retain your message.</span><br />\n<span style="font-family: tahoma\; font-size: 14px\; font-weight: normal\;">Integrated marketing campaigns can help you grow your business by getting&nbsp\;your message noticed\, kept\, and actioned. Use them to ensure&nbsp\;your message reaches the right potential customers and to keep your business top of mind for your existing customers.</span><br />\n<span style="font-family: tahoma\; font-size: 14px\; font-weight: normal\;">In this session\, we will explore: *&nbsp\;</span><span style="font-family: tahoma\; font-size: 14px\; font-weight: normal\;">how to optimize your social and digital marketing presence\; *&nbsp\;<span style="font-size:14px\;"><span style="font-family:tahoma\;"><span style="font-size:14px\;"><span style="font-family:tahoma\;">the value of adding direct mail to your marketing mix\; *&nbsp\;<span style="font-size:14px\;"><span style="font-family:tahoma\;"><span style="font-size:14px\;"><span style="font-family:tahoma\;"><span style="font-size:14px\;"><span style="font-family:tahoma\;">how to plan and develop an effective integrated marketing campaign\; *<span style="font-size:14px\;"><span style="font-family:tahoma\;"><span style="font-size:14px\;"><span style="font-family:tahoma\;"><span style="font-size:14px\;"><span style="font-family:tahoma\;">&#8203\;<span style="font-size:14px\;"><span style="font-family:tahoma\;">and how to grow your customer base\, build loyalty and generate sales.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br />\n<br />\n<span style="font-family: tahoma\; font-size: 14px\; font-weight: normal\;">We&rsquo\;re here to help you market your small business. Let Canadians know you are open for business\, encourage them to think small and shop local and ensure your message reaches and resonates with them.</span><br />\n<br />\n<span style="color:#000000\;">Speakers</span></div>\n\n<div class="speaker-fields-container" dejavu="" font-size:="" frutiger="" helvetica="" segoe="" style="box-sizing: border-box\; padding-top: 5px\; font-family: ">\n<div class="section" style="box-sizing: border-box\; margin-bottom: 34px\;">\n<div class="sp-begin" style="box-sizing: border-box\; clear: both\; color: rgb(0\, 0\, 0)\;">\n<div class="sp-image-container" style="box-sizing: border-box\; width: 86px\; float: left\; margin-right: 12px\; height: auto !important\;"><img alt="Kate Nash" class="sp-image" src="https://wcc.on24.com/event/29/83/75/6/rt/1/images/speakerbiowidgetimage1612794517923/kate_headshot.jpg" style="box-sizing: border-box\; border: 0px\; vertical-align: middle\; max-width: 86px !important\; height: auto !important\; width: auto !important\;" /></div>\n\n<div style="box-sizing: border-box\;"><span class="sp-name" style="box-sizing: border-box\; font-weight: bold\;">Kate Nash</span><br style="box-sizing: border-box\;" />\n<span class="sp-title" style="box-sizing: border-box\;">Director of Sales\, Central Region</span><br style="box-sizing: border-box\;" />\n<span class="sp-company" style="box-sizing: border-box\;">Yellow Pages Canada</span><br />\n<br />\n<br />\n<br />\n<br />\n&nbsp\;\n<div class="sp-begin" dejavu="" frutiger="" helvetica="" segoe="" style="box-sizing: border-box\; clear: both\; font-size: 14px\; color: rgb(0\, 0\, 0)\; font-family: ">\n<div class="sp-image-container" style="box-sizing: border-box\; width: 86px\; float: left\; margin-right: 12px\; height: auto !important\;"><img alt="Mamta Dogra" class="sp-image" src="https://wcc.on24.com/event/29/83/75/6/rt/1/images/speakerbiowidgetimage1612545273533/mamta_dogra_headshot.jpg" style="box-sizing: border-box\; border: 0px\; vertical-align: middle\; max-width: 86px !important\; height: auto !important\; width: auto !important\;" /></div>\n\n<div style="box-sizing: border-box\;"><span class="sp-name" style="box-sizing: border-box\; font-weight: bold\;">Mamta Dogra</span><br style="box-sizing: border-box\;" />\n<span class="sp-title" style="box-sizing: border-box\;">Senior Manager\, Small Business Marketing</span><br style="box-sizing: border-box\;" />\n<span class="sp-company" style="box-sizing: border-box\;">Canada Post</span></div>\n</div>\n\n<div class="sp-end" dejavu="" frutiger="" helvetica="" segoe="" style="box-sizing: border-box\; clear: both\; font-size: 14px\; color: rgb(0\, 0\, 0)\; padding-top: 12px\; overflow-wrap: break-word\; font-family: ">\n<p style="box-sizing: border-box\; margin: 0px 0px 10px\; text-align: right\;"><u style="font-size: 12pt\; font-family: arial\, sans-serif\; color: rgb(51\, 51\, 51)\;"><strong><a href="https://event.on24.com/eventRegistration/EventLobbyServlet?target=reg20.jsp&amp\;partnerref=eninvite&amp\;eventid=2983756&amp\;sessionid=1&amp\;key=29431911DE426C472A79E4ACFDF36FFC&amp\;regTag=&amp\;V2=false&amp\;sourcepage=register" target="_blank"><span style="color:#008080\;">REGISTER HERE</span></a></strong></u></p>\n</div>\n</div>\n</div>\n</div>\n</div>\n
LOCATION:Online
UID:e.1210.6271
SEQUENCE:3
DTSTAMP:20260518T201430Z
URL:https://business.ridgemeadowschamber.com/events/details/mix-up-your-marketing-to-expand-your-reach-and-drive-sales-6271
END:VEVENT

END:VCALENDAR
