A Conversation with ICBC President and CEO Jason McDaniel

The conversation with ICBC President and CEO Jason McDaniel offered a thoughtful look at how the organization is evolving to meet the needs of British Columbians. Throughout the luncheon, Jason spoke about leading ICBC during a period of economic uncertainty and the responsibility that comes with serving millions of people across the province. His focus on stability, customer experience and long‑term planning set the tone for the discussion.

A recurring theme was modernization. Jason highlighted the work underway to update licensing processes, improve service delivery and ensure ICBC’s facilities and systems keep pace with the growth of communities like Maple Ridge and Pitt Meadows. He also touched on ICBC’s ongoing commitment to road safety, including efforts to strengthen driver training and support safer transportation across the province.

Customer care was another important part of the conversation. Jason acknowledged the need for clear communication, timely support and a recovery‑oriented approach that helps people access the treatment and services they need. He emphasized that ICBC’s goal is to make the system easier to navigate and more responsive for everyone who relies on it.

The discussion also explored what it means to lead an organization that often finds itself in the public spotlight. Jason shared how he stays grounded, how ICBC supports its employees and why staying connected to the people they serve is essential to the corporation’s culture.

Chamber President Jerry Kok noted “The Chamber continues to explore ways to keep our members informed, and bringing in the CEO and president of ICBC is just another piece to that equation.” He reflected that “having Jason speak directly about the enhanced care model, road safety, and ICBC’s overall direction provided important clarity for the community.”

Looking ahead, Jason expressed enthusiasm for the work ICBC is doing to improve digital services, strengthen community partnerships and continue adapting to the evolving needs of British Columbians. The conversation left attendees with a clearer understanding of ICBC’s direction and its commitment to putting customers and communities at the center of its work.